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Crushing It! by Gary V Chapter 1

The Path is All Yours
Chapter 1

You must be smart and strategic about how you use your content.
First create valuable content that will grow your influence.
Q: Are you creating valuable content that is strategically used?

Think of yourself as tomorrow’s newest star.
Q: How do you think about yourself?

It’s a matter of survival to think beyond your current successes and constantly look for ways to create new ones so that you are never limited to any one platform or even one topic. Do this by creating a personal brand so powerful it transcends even your passion!
Q: How are you forward looking when it comes to constantly creating new successes?

(When it comes to social media) you are in complete control of how the world sees you, how often, and in what context.
Remember: in complete control. Use this privilege to the max for your success!

(Some who have made it) said that the experiences and skills they gained in their former jobs – even the ones they hated – were essential to helping them become the entrepreneurs they are today.
Q: What experiences and skills have I gained from my former jobs – even the ones I hated – that are essential to helping me become successful?

You’re not crushing it because you haven’t fully committed to making the leap yet. You’re making excuses. (To crush it) will require big risks. It will take all your mental capacity, your time and your leisure.
No more excuses. Bite the bullet and give it your all continually.

The principles are universal, the path is all yours. Stories of people’s successes are examples, not commands.

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